What advertising slogan would you give for Linux?

Good one from back in the day (not mine): "In a world without walls and fences, who needs Windows and Gates?"

But it has a direct reference to it's competitors which won't be viable in 100 years when windows shuts down

Fun facts:
The backend of Microsoft's biggest money maker Azure runs on Linux: https://azure.microsoft.com/en-us/blog/microsoft-showcases-the-azure-cloud-switch-acs/
The most-used OS inside Azure is Linux: https://thenewstack.io/microsoft-linux-is-the-top-operating-system-on-azure-today/
Microsoft is the second biggest contributor to open source software: https://opensourceindex.io/
Microsoft has published their own Linux distro: https://github.com/microsoft/azurelinux
Microsoft has published a support page on how to install Linux: https://learn.microsoft.com/en-us/linux/install
The OS wars are over, and Linux won.
- In the server world, yes. The desktop is the place that needs to be won over.
Okay I will switch, please leave us in peace penguinlord

"For slogan, please refer to the according man page"

more seriously maybe "Software it your own way"

So, RTFM?
- Yes but more polite
I recently passed Linux Foundation System Admin and they had a weird Debian that just slapped me with man not found or something like this
I like it, but I think proprietary can tell it too.
- which man

Linux. The Power of the Community.

I didn't come up with it and the picture is not mine. I just found it on the internet earlier.

"Your Computer".

I think that depends on the hardware but yes.

Yours to make, yours to break.

Good one!

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I would totally play that

Its not windows

And when you tell your OS to poweroff it... powers off. Wow.
- And when you tell it to suspend or hibernate, it also powers off.
- Amazing!
- it's like magic or somethin'.

"I didn't want to play that game anyway."

More like use Adobe or Microsoft as I'm proud gamer since 2 years on Linux https://bazzite.gg/
- What happened? Rust used to have a native Linux client a few years back (i.e. last time I tried it).
Help this is real

It is in fact GNU/Linux.

What if I use Alpine?
- Dont
- Then its Busybox/Linux

It's a headache but it's your headache.

I could apply it to Windows too though.
- When you install Windows, you don’t really control your computer. Microsoft does.

"It's terminal"

Free as in beer

Or
Free as in work after hours
- Free as in puppy
- Like some kind of prostitute lover.
That is more like a general FOSS than Linux

Join a Movement, not a Marketplace

Hurts So Good

*Hurds

Two out of 10 Linux users agree that insert name here is the best distro

"It just works"

..because that is the state of a mainstream modern distro, and it's not true of Windows anymore.

Alternatively "No nagging, no forced online account."

It just works (on my machine)
ftfy
- Plural.
  Can't be arsed fixing that for you.
Everything I encountered that haven't worked:
Not supported hardware by manufacturer
Nvidia Drivers with Wayland
- And good news, Nvidia seems to have more or less fixed the second one a few months ago.

Own your Computer

"Own your computer" and "Free your computer"

The least annoying launcher for your web browser

"It does exactly what you tell it to do."

Remove kernel.
Ok.

"We hope you like config files"

"I heard you like files... Everything is a file."
- Plan9 would have some opinions about that.

With a bit of a double-entendre, "It powers the world", since it's the most common server platform.

More funny: "It's not an OS. It's a hobby."

Have it your* way.

*your way may involve several hours of configuration

Make Mac style advert showing everything from a touchscreen experience with fully integrated apps to the most advanced computing one could image
'all in your hands, have it your way'

Sovereign Computing

Batman runs Linux. Shouldn't you?

you don't even have to tell it 😎 Linux is the silent dangerous type standing in a shady corner

Live, Laugh, Linux

Fiddle, Tweak, Reinstall.

Buy it, own it.

It’s yours.

“If you knew what it was, you’d be using it already.”

I'd just like to interject for a moment. What you're refering to as Linux, is in fact, GNU/Linux, or as I've recently taken to calling it, GNU plus Linux. Linux is not an operating system unto itself, but rather another free component of a fully functioning GNU system made useful by the GNU corelibs, shell utilities and vital system components comprising a full OS as defined by POSIX.

Many computer users run a modified version of the GNU system every day, without realizing it. Through a peculiar turn of events, the version of GNU which is widely used today is often called Linux, and many of its users are not aware that it is basically the GNU system, developed by the GNU Project.

There really is a Linux, and these people are using it, but it is just a part of the system they use. Linux is the kernel: the program in the system that allocates the machine's resources to the other programs that you run. The kernel is an essential part of an operating system, but useless by itself; it can only function in the context of a complete operating system. Linux is normally used in combination with the GNU operating system: the whole system is basically GNU with Linux added, or GNU/Linux. All the so-called Linux distributions are really distributions of GNU/Linux!

Wobbly Windows in a Windows-less World

Jokingly: "Linux is free if your time is worthless"

Though this tongue-in-cheek tagline takes the "free as in free beer" misinterpretation of the term "free software", I've always found it a fun way to describe the time investment you'll need to make if you've spent your whole life using Windows before making the switch.

This hurts in my first Gentoo installation. Sharp, precise, and accurate pain.

Do it yourself

Just DYI.

Because it's your computer

"Better learn to use the command line, kid"

Think ~~Different~~ Freely.

lol I was going to suggest "it just works"

I would not have suggested that before this year but it's definitely true now, or at least truer than for Windows/Apple.

Forget the hardware

YOU deserve better

Arch, btw.

That's Arch Linux specific slogan I am afraid.

valve's success is the rebranding of flatpak wine fsync and dxvk as steam runtime and proton. people fucking hate Linux and will only use it by accident

That's far too long. They could try and turn it into a ditty for an advert, but it wouldn't look great on their merch.

If you don't read the man pages, we're going to ban you from the chat.

It's pretty difficult to have a slogan when the price tag is reason enough to download it

Yeah but I'm thinking of some slogan like brand. For example once KDE had that Microsoft later copied
simple by default, powerful when needed

“Capitalism kills”

Linux: "Freedom and innovation for all"

Build a Legacy, not a Lock-In

Linux: you've been using it for years and don't even know it

Your computer needs a dose of FREEEEEEDOM

This seems to imply that Linux makes your computer produce oil

You can fix it, really. :)

Replace OS before they replace you. Linux - the last adventure.

I'd copy you and drop the hardware. Just: you deserve better

Be Your Own Tech Support

Tailored for You, By You

Its my machine. I dont need to sign into Microsofts Terms and Conditions to be able to use my hardware.

RTFW

Uh I guess we'd need to extend it to Linux + FOSS in general.

Power users: I think we should steal whatever the latest IKEA marketing team have come up with because the appeal is kinda the same as IKEA furniture where you feel more ownership over something having built it from the flat packed box your self.

Average users: does a degoogled chromeOS exist? You just need a video of someone playing with a tablet like interface, then choosing to postpone an update with no dark pattern om the textbox prompt.

One line slogan: Did you ever wish the people who made your software were more passionate about the product than their next promotion?

"Linux...

"Because you don't have to be the product"

"No overlords"

"What spying?"

"Infinitely extendable"

Which one do you like best?

Probably thing valve does where all the other players in the market are so shit, you doing very little garners huge public support.

Linux/GNU: We put GNU where it belongs.

Take your digital freedom back!

Can’t believe it’s not Windows.

Linux: it ain't Windows.

Your hardware Your choice Your style

When I started my own design for Tux I came up with "it's all about U" written on the repo where I've developed it (upstream isn't updated)

In hindsight it involuntarily highlights the difference between the open source and the free software movement pretty well, I'm definitely for the latter, but it is accurate to the product and its creator

The penguin is merciful.

Its (windows)10'oclock. Do you recall where your screenshots are?

Linux: Our Code of Conduct says we have to let you join us.

more powerful than a speeding loco motive

Virtue by default, Linux.

Linux: We never would have given you Klippy.

The only operating with so many names, but always the same experience... Linux!

WHEEL OF LINUX!!! (I'll take Arch, by the way, Pat!)

From one of my memes (which compares the common 3 OS types): https://beehaw.org/pictrs/image/3ad94e0f-c145-4b1b-9a41-16f3ebcfee1b.webp

It will hurt the whole way down. Please don't climb.

Also implies that you can actually climb it (metaphorical for "learning") and has the option to stay above or climb down. Based on the image, its an art project that just stays there for you to explore.

From Hobby to Hero: Linux Powers the Curious

Leave us alone, we don't need more users

Depends on what users.
- The kind for whom stupid software with ads is made. The kind who give 0 stars to open source software on google play for dumb reasons. The ones who are offended by a program being named "GIMP" or "daemon".

At least it's not Windows?

"Get judged by more advanced Linux users until you get good enough to do the judging"

"Maybe she was born with it. Maybe it's Linux, G"

'You can keep your old hardware, we won't force you to upgrade.'
'Your old GPU, yes, even your R9 Fury, still has a home here, don't worry, we won't leave you out in the cold unlike our competition.'

...Among other jabs at Windows in the spirit of the old Mac vs. PC ads, or to be more apt, in the spirit of Sega's old ads picking on Nintendo in the '90s.