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I'd just like to interject for a moment. What you're refering to as Linux, is in fact, GNU/Linux, or as I've recently taken to calling it, GNU plus Linux. Linux is not an operating system unto itself, but rather another free component of a fully functioning GNU system made useful by the GNU corelibs, shell utilities and vital system components comprising a full OS as defined by POSIX.
Many computer users run a modified version of the GNU system every day, without realizing it. Through a peculiar turn of events, the version of GNU which is widely used today is often called Linux, and many of its users are not aware that it is basically the GNU system, developed by the GNU Project.
There really is a Linux, and these people are using it, but it is just a part of the system they use. Linux is the kernel: the program in the system that allocates the machine's resources to the other programs that you run. The kernel is an essential part of an operating system, but useless by itself; it can only function in the context of a complete operating system. Linux is normally used in combination with the GNU operating system: the whole system is basically GNU with Linux added, or GNU/Linux. All the so-called Linux distributions are really distributions of GNU/Linux!
Jokingly:
"Linux is free if your time is worthless"
Though this tongue-in-cheek tagline takes the "free as in free beer" misinterpretation of the term "free software", I've always found it a fun way to describe the time investment you'll need to make if you've spent your whole life using Windows before making the switch.
valve's success is the rebranding of flatpak wine fsync and dxvk as steam runtime and proton. people fucking hate Linux and will only use it by accident
Uh I guess we'd need to extend it to Linux + FOSS in general.
Power users: I think we should steal whatever the latest IKEA marketing team have come up with because the appeal is kinda the same as IKEA furniture where you feel more ownership over something having built it from the flat packed box your self.
Average users: does a degoogled chromeOS exist? You just need a video of someone playing with a tablet like interface, then choosing to postpone an update with no dark pattern om the textbox prompt.
One line slogan: Did you ever wish the people who made your software were more passionate about the product than their next promotion?
When I started my own design for Tux I came up with "it's all about U" written on the repo where I've developed it (upstream isn't updated)
In hindsight it involuntarily highlights the difference between the open source and the free software movement pretty well, I'm definitely for the latter, but it is accurate to the product and its creator
It will hurt the whole way down. Please don't climb.
Also implies that you can actually climb it (metaphorical for "learning") and has the option to stay above or climb down. Based on the image, its an art project that just stays there for you to explore.