The company formerly known as Twitter filed the lawsuit against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted.
I assume these companies being sued follow standard procedure, which is that everything freezes the moment a lawsuit starts. It's pretty much a guarantee that these companies halt spending, let alone even communicate, with X
It's also common to re-evaluate business deals after major acquisitions. Musk buying Twitter dramatically changes the business perception, and that's what matters to advertisers. Twitter can't even begin to try and claim it doesn't, just look at Musk's tweets leading into it and directly after. The entire purpose of his purchase was to fundamentally change it, he said so himself.
Such a free speech absolutist. Wanting the government to compel companies to pay to speak on the private platform that he owns. Some real Trickle down free speech
Oh, you misheard - he doesn't like "free speech", he likes "freeze peach" - just a big fan of Super Mario. And Nazis - don't forget how much he loves Nazis
Would that be the same Dementia Don the racist rapist with 34 felonies that has won the Republican Party primary for President three times in a row and is pushing for Project 2025 that was basically written by his former White House staff to be his platform when he's President but he has never heard of them? Same guy?
I too would like to sue the advertisers for boycotting my Breaking Bad erotic fan fiction page. That includes you Musk. I expect Twitter to start sending the checks next month. Or I guess I'll see you in court.
Damn, I can't afford a legal battle. Sending my check right now. Could you uhh provide me with a link to your website strictly for b2b purposes of course
Musk posted about the lawsuit on X on Tuesday, saying “now it is war” after two years of being nice and “getting nothing but empty words.”
Stop sounding like my mom with Borderline Personality Disorder.
In November 2023, about a year after Musk bought the company, a number of advertisers began fleeing X over concerns about their ads showing up next to pro-Nazi content and hate speech on the site in general, with Musk inflaming tensions with his own posts endorsing an antisemitic conspiracy theory.
Musk later said those fleeing advertisers were engaging in “blackmail” and, using a profanity, essentially told them to go away.
Has a GOP-controlled congressional committee uncovered any actual evidence in the past 20 years or so?
I take notice of whenever they have a new hearing or investigative issue, and each one I can remember has always been "let's go on a fishing expedition to find dirt or at least impugn the character of a political rival" followed a year later by a Friday-night quiet disbanding of the committee with no findings, or a report being issued that says nothing of importance whatsoever.
Parents writing that letter, while misguided, is still them trying to protect their child, and so has an element of selflessness, and their hearts are in the right place.
This is like him PERSONALLY threatening people for not being friends with him, which is way creepier and unsettling.
Well he probably wont and is just running his mouth bigging himself up for his idiotic cult fanbase, if he does sue I am guessing it gets thrown out with prejudice, because what fucking merit would a case like this have?
The Belgium-based World Federation of Advertisers and representatives for CVS, Orsted, Mars and Unilever didn’t immediately respond to requests for comment Tuesday.
Good luck trying to sue a foreign organization for refusing to do business with your US-based company.
I wasn't aware you can sue your customers when they decide to not give you their business anymore.
Imagine Walmart suing people, because they shop somewhere else now. Or your plumber because you called someone else to unclog your toilet.
It doesn't sound like Musk is suing them because they broke any contracts, just that several big advertiser spoke to each other and decided not to renew contracts because of rising antisemitism, hate speach and fake news.
I mean, I tell people for 30 years not to buy Nestlé products because of their disregard for human rights. Can Nestlé now sue me too?
With how politically involved he wants to be now with his ridiculous and probably illegal PAC, it wouldn't surprise me if this was a stunt to eclipse Kamala's VP pick announcement.
What, only he gets to be delulu? Hold my tinfoil hat, fam.
I’m really straining to see what he’s even suing for and on what grounds. He surely thinks he has some kind of case - what is it? He’s suing them for antitrust conspiracy? But that would only make sense to do against another ad platform, not advertisers themselves. I know I’m supposed to just say “he’s stupid this is stupid” but my brain has trouble letting go of the idea that he must be thinking something here, yet I can’t tell for the life of me what it is.