Skip Navigation

Google will start showing AI-powered search results to users who didn't opt in

www.engadget.com Google will start showing AI-powered search results to users who didn't opt in

Google expands Search Generative Experience's testing to include users who didn't opt in to see the experimental feature.

Google will start showing AI-powered search results to users who didn't opt in

If you're in the US, you might see a new shaded section at the top of your Google Search results with a summary answering your inquiry, along with links for more information. That section, generated by Google's generative AI technology, used to appear only if you've opted into the Search Generative Experience(SGE) in the Search Labs platform. Now, according to Search Engine Land, Google has started adding the experience on a "subset of queries, on a small percentage of search traffic in the US." And that is why you could be getting Google's experimental AI-generated section even if you haven't switched it on.

69
69 comments
You've viewed 69 comments.