Here's What Netflix's First Big Redesign in a Decade Looks Like
Here's What Netflix's First Big Redesign in a Decade Looks Like
Netflix will show you content descriptions on each tile, plus simplified menus will push the algorithmic "discover" content even more than before.
So now instead of "we have an algorithm to suggest what you might like" it's turning into "you'll watch what we tell you and like it, and good luck trying to find anything else"
This also smells like "we're shrinking our catalog and dont want you to notice it, so algorithm!"
And then they'll cancel anything they didn't spam the front page with and blame it on low viewership
"Our users, who don't have as much free time as they did during the pandemic, didn't binge watch a 13 episode show, one hour per episode, the very day it came out like they did during lockdown? Cancel the show its a flop"
Maybe they can consider redesigning their monetization strategy, and figuring out the endless licensing issues, so people actually have something to watch, for the money they spend. It's either that, or piracy
After Netflix started offering streaming, I stopped considering piracy as a worthwhile option. Now, it's actually easier to pirate whatever the fuck you want to watch than figure out what streaming service it's on, and which of your friends has the account you're all sharing.
Wow. Now there's even MORE wasted space.
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If you are excited about this you may be having a stroke, these types of changes from companies like Netflix are never done to make for a better user experience.
I dunno, I really appreciate the percentage match as compared to a star rating
/s. Maybe the most /s I've ever been on the internet. I hate it so much.
I know it's been years since they changed this but I'm still upset. But it doesn't change much cause I also just look up everything before I watch it since there's no way in hell I trust companies not to filter reviews lol.
But but but it saves users from doing "gymnastics with their eyes"!! Jaysus, what a load of bs.
I hate algorithms, they narrow everything down, desperate to squeeze you into a little box. FB knows how old I am, so while I'm stalking my nieces it shows me ads for incontinence pants, tea towels and comfy shoes. It became a complete turn off with Netflix, it's part of the reason I cancelled. Don't miss it.
the search function is now hidden under six pages of Netflix exclusives and is pay-per-use
Not available anymore because we didn't pay for licensing? Too bad, no refunds on your search.
Why do companies hype redesigns so much ... I know it's for stupid people to be impressed with. But ultimately it just created a new learning curve for long time users of the application.
Well, the UX Design Team has to justify their existence somehow. And if there's one thing they're good at, it's wowing management with snazzy presentations.
Making a snazzy presentation about the necessary overhaul of the data structure of the ingest system architecture is also just generally harder then just showing a flashy, colorful click dummy of the new homepage.
What happened to "if it ain't broke don't fix it"?
Hard to justify you're job when all you do is manage a team that does non-visible minor tweaks and improvements that affects like 3% of the user base.
Maintenance isn't constant growth, gotta redesign.If netflix are embracing new technology (maybe something that allows 1080p playback on any browser, instead of just chrome) and the changes required are significant enough, then a redesign incorporating the big lessons learned from the current design make sense.
That's why. Long time users will flip, so they try and spin it in their favor as hard as they can before release.
It's like rebrands.
Most rebrands occur because the average marketing person is pretty average and "rebrand" looks good on your CV.
A couple of million later, half way through, customers hate the new brand and the marketing people who started it have already left for greener pastures
Redesigning a perfectly good design that everyone is used to allows you to put "designed Netflix user interface" on your CV, and since management has to spend a ton of money on it, suddenly your team is worth something
This is the best summary I could come up with:
Hang on each tile for a beat, and it will start playing a clip from the show or movie while offering users a text description along with more info, like the total runtime.
Netflix’s senior director of product experience, Pat Flemming, told Gizmodo the streamer wants to make navigating around the app far easier and cleaner.
He said that in Netflix’s product research, they found users were doing “gymnastics with their eyes,” where they had to look all around their screen for each show or movie’s description, trailer, ratings, and so on.
The “New and Hot” tab will still appear in the mobile app, but Netflix hopes the new version will simplify things enough that it can cater to folks who have no idea what they’re about to watch each night.
Will Netflix eventually add more tabs like “Sports” and “Games” to the top bar to go along with “Shows” and “Movies?” That’s “TBD,” Flemming said, though he said, “you’re thinking about it in a very intuitive way.”
The new app version is being tested by a select few subscribers who will offer feedback before Netflix thinks about pushing the update more broadly.
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I hate the fact that Netflix is getting more and more expensive, but I still think it’s a really good deal.
There are a lot of shows and interesting movies and I hope it stays that way.
If I had to buy everything I watch on netflix, it would end up being more expensive (4-5 movies a month, 2 tv shows simultaneously).
I still buy blu-rays for my favorite movies even if I only watch them every 4-5 years.
Maybe one day Netflix is gonna end up being more expensive than just buying, but it ain’t the case for now.
And about the redesign, it’s difficult to judge without trying it first, but I ain’t a fan of the bigger thumbnails.