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ASUS is apparently killing the ability to root present and future Zenfones

TL;DR

  • ASUS has apparently withdrawn the ability to unlock the bootloader on its phones.
  • As per the company’s technical support team, Zenfone 10 and Zenfone 9 users
121 comments
  • Simple fix: stop buying Asus phones. Once their profit drops they will let you unlock bootloader

  • The end of an era. Companies also locked the bootloader back then and you'll need to find a vulnerability to exploit in order to unlock it. When custom roms starting to become popular, companies relaxed their stance and allowing their customers to unlock the bootloader using an official channel instead of utilizing a security exploits, perhaps as a competitive advantage so power users would recommend them to their friends and family.

    Now with declining popularity of rooting and custom roms, companies are starting to stop allowing their customers to unlock the bootloader again. From their perspective, allowing bootloader unlocking is nothing but trouble (support-wise) and might even cannibalize sales (why upgrade your phone every two years when you can install a custom ROM with the latest version of Android), so declining popularity of custom ROMs is a perfect excuse for them to stop allowing bootloader unlocking.

  • welp, no chance I'm ever considering their phones in future

  • I have been thinking about getting the ZenFone 10 as well. I have seen a lot of similar posts here and on various google searches. In the XDA forum for the phone there also a topic about not being able to unlock the bootloader/root, but there is a bit more info on the reasoning.

    "A moderator in the Asus ZenTalk forum posted that they are working on a new release of the unlock tool and that it should be available in Q3 2023."

    https://forum.xda-developers.com/t/unlocking-the-bootloader.4607595/

121 comments