Write to your country’s anti-trust body if you feel Google is unilaterally going after the open web with WEI (content below taken from HN thread https://news.ycombinator.com/item?id=36880390).
Google has proposed a new Web Environment Integrity standard, outlined here: https://github.com/RupertBenWiser/Web-Environment-Integrity/blob/main/explainer.md
This standard would allow Google applications to block users who are not using Google products like Chrome or Android, and encourages other web developers to do the same, with the goal of eliminating ad blockers and competing web browsers.
Google has already begun implementing this in their browser here: https://github.com/chromium/chromium/commit/6f47a22906b2899412e79a2727355efa9cc8f5bd
Basic facts:
Google is a developer of popular websites such as google.com and youtube.com (currently the two most popular websites in the world according to SimilarWeb)
Google is the developer of the most popular browser in the world, Chrome, with around 65% of market share. Most other popular browsers are based on Chromium, also developed primarily by Google.
Google is the developer of the most popular mobile operating system in the world, Android, with around 70% of market share.
Currently, Google’s websites can be viewed on any web-standards-compliant browser on a device made by any manufacturer. This WEI proposal would allow Google websites to reject users that are not running a Google-approved browser on a Google-approved device. For example, Google could require that Youtube or Google Search can only be viewed using an official Android app or the Chrome browser, thereby noncompetitively locking consumers into using Google products while providing no benefit to those consumers.
Google is also primarily an ad company, with the majority of its revenue coming from ads. Google’s business model is challenged by browsers that do not show ads the way Google intends. This proposal would encourage any web developer using Google’s ad services to reject users that are not running a verified Google-approved version of Chrome, to ensure ads are viewed the way the advertiser wishes. This is not a hypothetical hidden agenda, it is explicitly stated in the proposal:
“Users like visiting websites that are expensive to create and maintain, but they often want or need to do it without paying directly. These websites fund themselves with ads, but the advertisers can only afford to pay for humans to see the ads, rather than robots. This creates a need for human users to prove to websites that they’re human, sometimes through tasks like challenges or logins.”
The proposed solution here is to allow web developers to reject any user that cannot prove they have viewed Google-served ads with their own human eyes.
It is essential to combat this proposal now, while it is still in an early stage. Once this is rolled out into Chrome and deployed around the world, it will be extremely difficult to rollback. It may be impossible to prevent this proposal if Google is allowed to continue owning the entire stack of website, browser, operating system, and hardware.
Thank you for your consideration of this important issue.
This standard would allow Google applications to block users who are not using Google products like Chrome or Android, and encourages other web developers to do the same, with the goal of eliminating ad blockers and competing web browsers.
Google is a developer of popular websites such as google.com and youtube.com (currently the two most popular websites in the world according to SimilarWeb)
Google is the developer of the most popular browser in the world, Chrome, with around 65% of market share. Most other popular browsers are based on Chromium, also developed primarily by Google.
Google is the developer of the most popular mobile operating system in the world, Android, with around 70% of market share.
Currently, Google’s websites can be viewed on any web-standards-compliant browser on a device made by any manufacturer. This WEI proposal would allow Google websites to reject users that are not running a Google-approved browser on a Google-approved device. For example, Google could require that Youtube or Google Search can only be viewed using an official Android app or the Chrome browser, thereby noncompetitively locking consumers into using Google products while providing no benefit to those consumers.
Google is also primarily an ad company, with the majority of its revenue coming from ads. Google’s business model is challenged by browsers that do not show ads the way Google intends. This proposal would encourage any web developer using Google’s ad services to reject users that are not running a verified Google-approved version of Chrome, to ensure ads are viewed the way the advertiser wishes. This is not a hypothetical hidden agenda, it is explicitly stated in the proposal:
“Users like visiting websites that are expensive to create and maintain, but they often want or need to do it without paying directly. These websites fund themselves with ads, but the advertisers can only afford to pay for humans to see the ads, rather than robots. This creates a need for human users to prove to websites that they’re human, sometimes through tasks like challenges or logins.”
The proposed solution here is to allow web developers to reject any user that cannot prove they have viewed Google-served ads with their own human eyes.
It is essential to combat this proposal now, while it is still in an early stage. Once this is rolled out into Chrome and deployed around the world, it will be extremely difficult to rollback. It may be impossible to prevent this proposal if Google is allowed to continue owning the entire stack of website, browser, operating system, and hardware.
Thank you for your consideration of this important issue.
Thank you, sent. While I'm crossing my fingers that someone reads/notices this, I am just as doubtful that any valuable action will be taken before it is too late. Democratic governments are simply too slow.
Long ago, we praised Chrome for helping destroy Internet Explorer and its grip on the web. Now it has become the same. No for-profit corporation is your friend.
Sadly the only real move the average person has to play in all of this is if they do this, refuse to use any site that blocks access or extensions based on it.
Go back to paying your property tax with checks, etc if you have to. But the only way to deal with these companies is being willing to go to whatever lengths are required to avoid using their products and services.
We had the dominance of Microsoft with IE back in the day. They made sure that the web was being kept back. Google is doing the same now, even though people have been shouting that they'd never do that. Here we are..
Batter way would be to just watch youtube video on youtube while ad block being enabled that way all the server load goes to google and they can't get the ad revenue. Isn't it win win?
Once entities like tax authorities require it for filing your taxes (or any other thing you absolutely have to do), that's not really an option any more.
It's basically all the bad things that tech writers have already warned about, except shit just got real. Google is actually shipping WEI in Chrome and large important sites and services are no longer working except in Chrome and with Goggle's blessing.
The author makes a very good comparison with Android, where you need a locked-down device and Google Services installed to be able to use Netflix, or your bank's services.
The rest of the article dives into what WEI claims to achieve vs what it's actually doing, and who it really benefits. Good read if you're still unclear about that.
DRM in your web browser to forcibly require you to be running an "approved" browser (ie.: Chrome) in an "approved" configuration (ie.: no ad blockers) to load certain websites, and probably all major websites.
Exactly, why don't all these chromium-based browsers which came out against WEI don't fork Chromium to maintain a base version without this bullshit? And manifest V3 while they're at it.
I use Youtube a lot on Librewolf, which probably isn't going to be very trusted.. Hoping i don't get booted off of sites i usually use like YT.
It was time to switch to Invidious anyway.
Which will stop working once this is implemented, since it doesn't use a trusted browser to access YT. As will any kind of automated access. Search engine bots, archive crawlers, third party apps... anything websites don't like or know won't be able to access them anymore.