German supermarket Aldi's fake discounts breach EU law, top European court says | Euronews
German supermarket Aldi's fake discounts breach EU law, top European court says | Euronews
The supermarket can’t pretend it’s offering a discount if it raises prices just to cut them back, the judges ruled in a case brought by consumer activists from Baden-Württemberg. #EuropeNews
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Yeah, not touching that website with a 30 foot pole
To sum up, Aldi did the same thing a lot of retailers do, which is raising their prices and then having a "sale," they got caught, and the court agreed they did it. No info about any kind of consequences.
Interestingly, they still followed the law that requires you to show the lowest price in 30 days which was the same as the sale price. Their argument is that the law doesn't say that they can't base the discount on some other, higher price.
Which does kinda have a point - if you had to base it on that price, if you have e.g a summer sale that lasts two months, after 30 days that sale price is now the lowest price and the sale would "disappear", even if for the other 10 months you'd be selling it for a higher price.
So what's the situation if you have a one week sale, one week normal price, then another sale - 30 day lowest price is the same, but the discount is valid too?