German supermarket Aldi's fake discounts breach EU law, top European court says
German supermarket Aldi's fake discounts breach EU law, top European court says
The supermarket can’t pretend it’s offering a discount if it raises prices just to cut them back, the judges ruled in a case brought by consumer activists from Baden-Württemberg. #EuropeNews
The supermarket can’t pretend it’s offering a discount if it raises prices just to cut them back, the judges ruled in a case brought by consumer activists from Baden-Württemberg.
ALDI's notes: raise price 32 days before discount.
Hasn't every supermarket always done this?
Next they'll get round to the large special offer price labels that coincidentally cover the price per gram/liter. Strangely enough when you move them and look at that price often other sizes nearby are actually better value. Wonder how that happens... 🤔
easy fix, unit pricing needs to be on those sale tickets.
or better yet make those tickets illegal because bread is always on special and literally no one has ever paid the more than double price printed under the ticket.
Some are worse than others. Both in practice and the language they use.
I know in Ireland, one rule for a sale price is that it must have been on sale generally (all stores) at the higher price for a minimum of 30 of the last 90 days. So you can't jack up the price for a week and then claim you've reduced it for a month. Similarly, you can't claim a reduction if it was being sold at another brach but not this one.
Now can they go after every petrol station raising prices right before a holiday?