The Electric Throne: BYD's Rise and Tesla's Response in the Evolving EV LandscapeThe electric vehicle (EV) market is experiencing a seismic shift. For years, Tesla reigned supreme, synonymous with innovation and luxury electric cars. However, a new challenger has emerged – BYD, the Chinese automotiv...
I have seen it on screen only. Fortunately, I live in a country where such tinkerboxes are illegal on public roads (except when you go ahead on foot and pull the thing on a string behind you).
Yeah, they're known for performance and AI features. You don't get a Model S for comfy seats or the suspension, you get it because it's fast and can drive by itself. Look at the marketing, it's all about the 0-60 time and the self-driving.
The Model 3 and Model Y are about branding (dude, you're driving a Tesla!), and the Model X is about form factor and almost everything the S is known for. They're not competing with Lexus and Cadillac, they're competing with Porsche and BMW.
Luxury isn't about price point. And last I checked, you couldn't get a new tesla for 40k.
Saying that tesla is luxury is like saying that McDonald's is fine dining.
Do yourself a favor and look up the comparable pricing for the ioniqs versus tesla. Tesla has always been overpriced (from factory) for what it offered.
Renault, VW and Hyundai have also increased their EV sales considerably in 2024 so far, while Tesla is moving down the lists.
So it's not just Chinese cars taking over due to artificial low pricing. I think consumers are getting more comfortable with EVs in general. Tesla no longer have the advantage of being "first" or long range or being perceived as exclusive luxury or whatever drove them to the top in the first place.
Their design also looks pretty dated by now in my opinion.