How China’s first AAA game Wukong Became One of the Fastest Selling Games in History

You should look into just how restrictive Chinese Steam is. You should also look into how any online game operating in China (like PUBG) needs to be offered by a joint-venture with a Chinese firm.

Please.

Have you lived in China for any amount of time?

It's an open-air prison administered by the CCP.

The Chinese people deserve so much better.

The player experience of running into invisible walls every five meters?

Just like Chinese wages are pretty small compared to Western wages. Nonexistent in many cases.

I wonder how much of that is marketing. That eats up most of a AAA game budget and I don't think it was heavily advertised outside of China (where it had a big marketing campaign)

Unsurprisingly and unfortunately, there are plenty of sexist, dumb chud Gamers™ who don't care about sexist developers.