Separately, Jeno Paulucci developed a series of food businesses starting in the late 1940s, including the Chun King line of Chinese foods.[3] After selling Chun King in 1966, he founded Jeno's Inc. in 1968, where cook and product developer Beatrice Ojakangas developed Pizza Rolls,[4][5] a type of egg roll filled with pizza ingredients. The first pizza roll flavor was cheese.[3] In 1985, Paulucci sold his Jeno's Pizza Rolls brand to Pillsbury for $135 million.[6]
The Jeno's line of pizza rolls was rebranded as Totino's in 1993.
12 rolls? That's a rounding error these days. Pizza roll bags come with a heavy duty braided handle and retractable wheels these days you get em by the thousands.