Googles find my device network has been live for a couple of months now, after it was delayed (supposedly waiting on Apple) for like a year. Two other companies released trackers around the end of March. There's a few more sold in non US markets. Moto saying they'll have a tracker for sale in the coming months while others have already left the gate would be the slow poke part. There was a huge amount of info about the find my device network rollout. Moto really should have done this and been selling it already. It's a copy of what's already available.
Moto tag’s sleek silhouette was designed specifically to fit perfectly with most third-party accessories already on the market so that users can easily attach it to all their valuables.
Motorola released the Skip tag line around 2013, including a keychain battery that could charge your phone, and had Bluetooth and could use that service to locate whatever it was attached to.