Apple may face a mammoth fine after the EU said it violated competition rules
Apple may face a mammoth fine after the EU said it violated competition rules
EU officials have accused Apple of violating Digital Markets Act rules by not freely allowing developers to tell users about alternate payment options away from the App Store. If found guilty, Apple may be fined up to tens of billions of dollars.
up to 10 percent of its global annual revenue
Should a DMA violation be repeated, fines can reach up to 20 percent of global annual revenue.
That's over a thousand dollars!
Throughout the past several months, Apple has made a number of changes to
comply withbypass the DMAFixed that for them
We are confident our plan complies with the law,
It most likely doesn't.
and estimate more than 99 percent of developers would pay the same or less in fees to Apple under the new business terms we created.
Translation: current fleecing levels will remain
All developers doing business in the EU on the App Store have the opportunity to utilize the capabilities that we have introduced, including the ability to direct app users to the web to complete purchases at a very competitive rate.
You're still free to pay us for using the cheaper services provided by others.
As we have done routinely, we will continue to listen and engage with the European Commission.”
We're paying close attention to find out how best to bypass the law without paying the fines
delaying the rollout of Apple Intelligence — the company's name for a suite of generative AI features that will debut in iOS 18 — and some other features in the EU. “We are concerned that the interoperability requirements of the DMA could force us to compromise the integrity of our products in ways that risk user privacy and data security,” the company told Bloomberg.
Translation: they won't let us monetize every tiny bit of data with no compensation or even notice
Fuck Apple. Fuck their walled garden profiteering bullshit. FUCK their blatant lies about it.
That’s over a thousand dollars!
This line I take issue with. EU penalties are possibly the most painful of all marketplaces worldwide.
I know, I was just being silly for the sake of being silly on that one heh.
Fining Apple tens of billions of dollars is genuinely a great start towards making it not financially viable for them to break the law, so I'm all for it!
Is the fine more than a hundred billion? If not it's fucking chump change to Apple.
Easy for many to jump on the “fuck Apple” bandwagon, but the EU doesn’t say what they want - just “nope, it’s not that..”.
Personally, I'm happy to see regulations that hold megacorps to the spirit and intent of those regulations, rather than having a dozen loopholes they can pass through. The lawyers are of course unhappy since they can't argue in court that they met the absolute minimum letter of the law.
Thank you, this gets to the core of the problem. Exorbitant amounts of money and effort is spent to find where the letter of the law does not match the spirit of the law. Language is messy, so it never completely will. But in cases where the spirit of the law is so obvious I'm happy when it's enforced instead of letting them off on technicalities.