I always find it amusing when theists use the word religion as a pejorative. Ok buddy, that says a lot more about you than it does about the subject matter.
Its not necessarily you, but your community and allies are using force to make people comply with your beliefs whereas the religious very rarely do this (in america). Its soft force, but definitely force is being used.
Its more about how soft power get used so that you have to comply with your belief system or you get kicked off various platforms, and in other countries can be imprisoned for saying mean things.