Even the department name "Human Resources" is part of the liberal dehumanization process. Notice how the more techbros call things "human" the more dehumanizing and inhumane their actual perspective and intent is? It's not new, and it's at least as old as "Human Resources."
Yeah, it's still gross, but in some ways, when some techbro talks about enhancing the human connection so humans can better communicate with their fellow humans so humans can be better humans in a more human community, it's a helpful tell just how alien that shit sounds after while.
Side effect of business structure being taken from military structure. Still called Personnel in the military, and even Human Resources has been getting rebranded lately. Same shit though
That's still creepy and fucked up, but it'd feel like salt in a wound if they still had some bullshit up about "connecting humans to humans to make all humans into better humans" or the like.
The last 2 big tech companies I worked have renamed HR to "people Ops (Operations)" now for the cleaner image despite having the exact same role profile