To those saying it's a truck at a furniture store: Y'all, it's IKEA. Almost everything is boxed, you don't need the truck. I manage just fine in a Mini Cooper (although admittedly that's because of the hatch back, my Ford sedan has some trouble on the longer boxes).
That said, trucks have a place. Just not sure why they're allowed to sell to normies such long trucks; we really need regulation on that. It's getting rather dangerous in parking lots for the exact reason this guy put on his notification. Trying to get out of a spot with a long vehicle next to you is a bit of a roll of the dice because of visibility especially.
Not absolutely everything. I got my wife a wicker rocking chair from Ikea years ago when she was pregnant as a nursing chair and I had to strap it to the top of my car with bungees. But it was still just a sedan. I didn't need a big truck.
If only there were companies (perhaps even the ones you bought furniture from) who had speciallist delivery vehicles for the twice in a decade time you need to move funiture.
Alas, if only I had free delivery with my couch and loveseat I purchased. If only they had something like that as an incentive to get people to buy furniture.
You can just rent a truck for such cases. Most truck use cases are so rare for the average person that renting is cheaper than buying a large truck. Also, a lot of these large pickups have a auprisingly short 🛌.
Every time I read this take I am a little surprised it's so prevalent. I guess I just go to the hardware store or IKEA or get free furniture on the side of the road more than nearly everyone else on the Internet. I would LOVE a truck, since my Subaru often isn't big enough for what I need/want to do. Now granted, I want a small truck with a full size bed that can fit a sheet of plywood, not a giant hauler for a boat or RV*, and certainly not an inexplicable 4-door truck for hauling people with a 6-ft bed like you mention, but it's still wild to me that there aren't more heavy DIYers or even new home owners like me on Lemmy. Maybe I'm on the wrong instance.
*Technically we could probably get away with a truck like that since my wife needs to haul giant boat trailers for work, but they provide a rental. We'd probably make more money with a reimbursement using our own, but I don't have space to store a giant F350 or whatever because we DO have a giant RV, but not a tow behind because I don't like them.
When I last moved, I fit my six person dining room set in my VW Passat at the same time. The table was partially disassembled, all the chairs were whole. Pretty sure there was other stuff in the car at the time too. Regular people don't need these giant pickups.
My partner is a professional woodworker. Turns out, we haul a lot of very large stuff. You might be surprised to learn that many people utilize their trucks.
Leave the city and its uncommon to find a moderately underutilized truck. The Ford F150 is the most popular vehicle in america for a reason, and it's not because people like trucks. It's because they use them. Towing capacity, cargo space, gravel or dirt roads. Live in Michigan with tough winters? Have fun in that shitty sedan.
That said, american trucks are definitely oversized and the average owner would get the same utility out of a Kei truck.
Sedans are people movers and are designed for paved roads. They can certainly survive tough winters, though, and I wouldn't call them shitty. You would be an idiot trying to go camping in one though, for that occasional trip I'd rather rent an SUV.
It's a niche, though. My subcompact is the absolute best city car I've ever been in. When you're tiny, parallel parking is a breeze, getting through tight city streets is easy, and climbing hills is simple. Many city streets are thin because they're were not built with cars in mind.
As for popularity, do keep in mind the cities are home to 80% of the US population. The truck isn't getting it's sales strictly from rural buyers, you can thank a fair amount of pavement princesses for that!
There's lots of use cases in cities, too. As you said, most people live in cities, which means most construction work (both for businesses and for private citizens) will be in the city. While the companies that businesses contract with will usually have their own fleet of vehicles, many private citizens contract with smaller privately-owned companies. Many of them use their own vehicles for transportation. (I'm friends with the heads of three such companies in my area.)
Construction supplies (wood, pipes, etc.) like the kind many contractors get at Home Depot or Lowe's is usually pretty long, so they would benefit from having a really long truck. Many of those companies usually need that supplies ASAP, too, so they get it themselves instead of having it delivered. Or, if they know they'll need it, they order it ahead of time and pick it up themselves when it's ready rather than trusting others to get it delivered on time. As others in this comment section have said, long objects like that create a risk of impalation. So the longer the truck, the better in that case. Not to mention they also need to store their tools and stuff in the truck alongside whatever supplies they've purchased.
As far as gravel and dirt roads go, a Subaru, or just an SUV with 4 wheel drive is going to perform better off road. Pickup trucks have stiffer suspension, and larger overhangs with the truck bed that require them to be lifted higher to get the same clearance as other non-pickup style off road vehicles.
If they aren't being utilized for their stowage or towing capacity, then they are being underutilized, as there are just better vehicles for off road use.
Personally I'd take a Subaru sedan with all wheel drive over a pickup truck for Michigan.
I specified normies in my comment because trucks are for utility. If you need it for work, honestly it should be a licensed thing. After all, you can also write it off your taxes and maybe even get it covered with subsidies.
They generally don't need to seat a family of four, nor do most benefit from a lifted bed, though. A simple cab and an easy to reach bed make for a more efficient transport.
Use a trailer, get a rental truck, get it delivered. All options a heck of a lot cheaper than buying a truck and paying the cost of a truck plus the fuel for such a horribly inefficient daily driver
Unless you're transporting couches regularly of course. Then a truck makes sense
I need the third dimension on that box. I absolutely could fit a 37" × 69" × 12" box in my SAAB 900 SPG, load in smaller boxes, and still close the hatch. I know this because I fit a bureau in the back that was 40" × 70" × 30".
Plumber, carpenter, construction, woodcraft, metalworker, etc etc. There are plenty of good reasons to own a large vehicle. People who use a large vehicle for its intended purpose aren't the problem, it's the assholes driving them for fun that makes everyone else unsafe.