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CMF Phone: Nothing sub-brand linked to launch of first-ever smartphone in new leak

www.notebookcheck.net CMF Phone: Nothing sub-brand linked to launch of first-ever smartphone in new leak

CMF by Nothing has seemingly been created to sell colorful, affordable accessories thus far. However, it, like its parent company, will branch out into making its own smartphones soon, according to a new leak. It is projected to land as a budget Android device, albeit one to match the vibrant design...

CMF Phone: Nothing sub-brand linked to launch of first-ever smartphone in new leak
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7 comments

  • Why? The illusion of choice? Are Nothing's phones not selling well?

    • The CMF brand is aimed at the budget audience. Meanwhile nothing is in the upper midrange segment. Thats why.

      • Still seems strange, why not just open a new line with the Nothing name? Samsung lines goes from A15 to S22 Ultra within the same brand

    • Every Chinese brand has done this, including OnePlus (Nord), so I guess Carl Pei knows why they do it and why it works

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