Nikon is acquiring US camera manufacturer RED
Nikon is acquiring US camera manufacturer RED
RED will become a subsidiary of Nikon.
I'm kind of surprised RED is still small enough and Nikon is still big enough for this to happen. In my mind I expected them to have a thousand+employees
Tbh I'd never heard of RED until they came out with their phone which didn't actually have any of their camera tech.
Only reason I know of them is because of tech YouTubers making videos about it. I think namely Linus and mkbhd.
I didn't even realize that was supposed to be the same RED until your comment. The phone is actually pretty great for the price.
The process of buying a sensor for a phone then developing computational photography is different from making a digital cinema cam. I wasn't :o that the cam in the Red phone wasn't as 👍 as an iPhone's cam.
Wonder if this is gonna make RED tech more or less consumer friendly.. They weren't going a good way I feel
Judging by the tone of the article, unless you're on some sort of video production set this is probably nothing that's going to really affect the regular consumer.
If I had to guess, they see things like The Creator being shot on a Sony FX3 and they want a piece of that market because it's adjacent to a space they already occupy. RED can get their foot in the door.
I remember RED made a custom camera for Fincher specifically for Mindhunter, and I always wondered what the hell would happen with production if something happened to a one off camera.
Makes sense, nikons video was their weakest point. I actually switched to sony since video was an important feature for me.
Maybe Nikon will be able to guide them into not making dogshit cameras compared to their competitors while using snake oil sales tactics to lie to their end users who are virtually immune to that bullshit.
This is the best summary I could come up with:
Exact terms of the deal were not disclosed in Nikon’s press release, which outlined how RED will become a wholly-owned subsidiary of the camera company.
Nikon hopes to use the deal to expand into the professional digital cinema camera market, drawing from RED’s “knowledge in cinema cameras, including unique image compression technology and color science.” RED boasts that its cameras have been used to film numerous major films and TV shows, including multiple Marvel productions like Guardians of the Galaxy Vol.
3 and Captain Marvel, nature documentaries like Planet Earth II, and TV shows like Squid Game, Mindhunter, Peaky Blinders, and The Queen’s Gambit.
RED was founded in 2005 and currently has around 220 employees, per Nikon’s press release, and has its headquarters in Foothill Ranch, California.
The acquisition comes less than a year after RED’s lawsuit against Nikon for infringing on its video compression patents was dismissed.
The phone boasted a holographic display and support for modular add-ons, but was a critical failure and was discontinued a year later.
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Tech Youtuber Marques Brownlee has liked Red cinema cams. Nikon wants that sweet Marques $. :p
hell.
Nikon's a boutique brand.
There goes RED.