EU bans ‘misleading’ environmental claims that rely on offsetting
EU bans ‘misleading’ environmental claims that rely on offsetting
Products and services billed as climate neutral, biodegradable or eco must provide proof, with carbon schemes banned as evidence
On Wednesday, members of the European parliament [MEPs] voted to outlaw the use of terms such as “environmentally friendly”, “natural”, “biodegradable”, “climate neutral” or “eco” without evidence, while introducing a total ban on using carbon offsetting schemes to substantiate the claims.
“we paid some other company to take the fall for our pollution” has always been a dumb marketing ploy
Well the principle was sound to begin with. A company has some unavoidable impact on the environment, so instead they fund some carbon capture, which offsets the carbon emitted. Sounds OK on the surface.
However in practice there are major issues with this idea.
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There's the short carbon cycle (think trees) and the long carbon cycle (think oil). Taking from the long cycle and repaying the short cycle isn't equivalent at all. The short cycle is just kicking the can down the road. Sure it captures some carbon during the lifetime of the tree, but as soon as the tree dies (which is most likely within 20-30 years) that carbon gets released as the wood is burnt or rots away. Since there is no way to repay to the long cycle at the moment, this should not have been used to offset carbon taken from the long cycle.
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This only works if there is an actual increase in carbon capture. But in the end it turned out almost all of the so called carbon credits sold to companies weren't based on an increase in capture at all. For example a protected piece of land explicitly only used and only to be used for trees/nature got turned into carbon credits and those credits were sold. Since that piece of land was previously being used and will be used in the future for trees, there isn't an actual increase in carbon capture and thus the carbon isn't offset at all.
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The way a piece of land was turned into carbon credits turned out to be not regulated very well at all. A lot of land was sold more than once and for way more offset than physically possible to capture with that piece of nature.
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It turned pieces of nature into a financial interesting product. This attracted the WORST of the worst people in the world. Buying up huge parts of land, claiming to develop it for carbon capture (but not actually doing that) and selling carbon credits up the wazoo. These pieces of land were usually just left to waste away and/or abused for various uses including very polluting uses.
As this became known, companies just looked the other way and continued to greenwash. Consumers who don't know believe the claims (made by some of the biggest companies in the world, why would you doubt this?) and think they are buying environment friendly. Carbon offsets were also used as a get out of jail free card by companies, choosing to pay off their pollution instead of fixing what can be fixed.
I can recommend this YouTube video which is a good summation of the issues: https://www.youtube.com/watch?v=AW3gaelBypY
Here is an alternative Piped link(s):
https://www.piped.video/watch?v=AW3gaelBypY
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I'm open-source; check me out at GitHub.
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And suddenly 99.99% of labels are gone.
I wish Canada and the US had at least some of the EU's fortitude to challenge big business and their stupidity.
This is the best summary I could come up with:
On Wednesday, members of the European parliament [MEPs] voted to outlaw the use of terms such as “environmentally friendly”, “natural”, “biodegradable”, “climate neutral” or “eco” without evidence, while introducing a total ban on using carbon offsetting schemes to substantiate the claims.
It comes amid widespread concern about the environmental impact of carbon offsetting schemes, which have often been used to justify labelling products “carbon neutral”, or imply that consumers can fly, buy new clothes or eat certain foods without making the climate crisis worse.
“I am particularly pleased that claims such as “climate-neutral” or “climate-positive”, which are based on CO2 offsetting, have been completely banned from the internal market.
The directive comes after months of negotiations over how environmental claims will be regulated in the EU, with a deal reached in September that was approved by law makers on Wednesday.
Environmental NGOs have raised concerns about claims based on offsets, including the 2022 World Cup in Qatar which was advertised as a “carbon neutral” event.
The European Union is taking leadership in combating greenwashing,” said Lindsay Otis, a policy expert on global carbon markets at CMW.
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