Bud lite lost more in revenue partnering with a trans spokesperson, than Corona did for having the same name as a virus that caused a global pandemic.
Bud lite lost more in revenue partnering with a trans spokesperson, than Corona did for having the same name as a virus that caused a global pandemic.
What a time to be alive.
FYI both Corona and Bud Lite are products, not companies.
Anheuser-Busch (the company that produces both beers you mentioned) experienced no discernible loss in revenue from kidd rock shooting cans of beer, or the COVID-19 pandemic.
"In the week ending June 3, Bud Light's sales revenue—the brand's dollar income—was down 24.4 percent compared to the same week a year ago."
"The company's global CEO, Michel Doukeris, said on May 4 that the declining Bud Light sales represented about 1 percent of Anheuser-Busch's global volume.
This guardian link states that Anhesuser-Busch sales have dropped 25%, seems like that would affect it.
Man, the people who say everyone’s way too obsessed with trans people are way too obsessed with trans people.
Exactly, their "crime" was just sending custom can to an influencer hoping she would promote it to their fan base. It's not like they create a special team's batch or something.
Anyway when this unexpectedly backfired they refused to back her up when she started getting hate mail, which also turned back her fans and right now everyone is bad at them.
They lost some sales right now because they chose chaos and pissed off everyone. Also they are AB InBev and let’s be real they’re gonna be fine.
Oh for sure, people have a short memory.
The thing is, nobody sensible drinks that piss beer including myself so none of this matters in the slightest to me - but it's cool that the republicans are all patting themselves on the back for it I guess :)
Did they though?
This dude just makes random shit up in the shower.
I don't know how Corona did, but Bud Light does appear to be struggling. https://www.nytimes.com/2023/06/29/business/bud-light-sales.html
@thesalamander“In the week ending June 3, Bud Light’s sales revenue—the brand’s dollar income—was down 24.4 percent compared to the same week a year ago.”
"The company’s global CEO, Michel Doukeris, said on May 4 that the declining Bud Light sales represented about 1 percent of Anheuser-Busch’s global volume.
I bought Corona so much during the pandemic. My boss would always call me and ask how my weekend was, and I would tell him, I got Corona. He would tell me to take a week off. Best purchase ever.
There's a huge overlap between those who are obsessed with trans people and those who think COVID-19 was a hoax.
You know... morons.
These are people of the land. The common clay of the new West.
Man really just analysed the entire american alchohol market in his mind while rubbing in shampoo.
This aint no shower thought.
Corona wasn't supporting the virus, it just happened to have the same name. If Corona experienced any loss of sales because of the name then people are incredibly stupid.
Losing sales because of partnering with a spokesperson with different sexual identity is worse.
And it wasn't even a full partnership, it was a single commemorative can. No one else in the world had that one can, there were no plans to sell more.
But the absolute worst thing was when AB InBev decided to walk back their tepid support of trans rights over the backlash. They pissed off the bigots for doing what was basically nothing, and then disavowed that nothing into pissing off the LGBT+ and general left leaning community.
I don't think just partnering with any random trans person is what upset people- but I might be wrong
All this is telling me is that who ever was in charge of Corona PR was mouth breathing clown... I suspect a boomer.
Corona or Bud Lite?
Corona...
Bud decisions is all around don't known your customer.