Buy American? No Thanks, Europe Says, as Tariff Backlash Grows.

The McDonald’s brand does not seem to have been damaged yet — same-store sales in Canada and Europe were down only 1 percent in the first quarter from a year earlier. But there is an “eight- to a 10-point increase in anti-American sentiment,” he said.

Until it shows up on the balance sheets and is reflected in the share price its hard to see how any of this hand wringing matters.

Stop buying useless crap?