Hooters Is Planning a Family-Friendly Makeover

If they want to dump a bunch of money into branding a failing restaurant brand as "family friendly", perhaps they'd be better off not using a name that has become a literal cultural symbol of the objectification of women. May their brand fade into the obscurity their values deserve.

Go all in on the owl theme, wait staff wears owl costumes and the food is … owl themed.
Otherwise they’re cowards.
- How's everybody doing? Sorry about the wait, it's hard to move in these costumes. Here's a complimentary appetizer for the inconvenience. Our new Owl Pellets!
- Get rid of the chicken wings and switch to owl wings!

Who remembers the Hooters episode of Undercover Boss? Where that manager made all the waitresses eat beans off of plates with their faces to see who goes home. And he doesn't even get fired. The whole episode was uncomfortable.
I don't think they'd ever be able to rebrand away what everybody thinks about them.

“Which isn’t exactly the kind of atmosphere that screams “Happy 9th birthday, Jimmy””
…but does scream “happy 14th birthday”…

If I was in charge of making the company “family-friendly” the first thing I’d do is change the name.
- The first thing I would do is ask why? I am no fan of Hooters, but I fail to see the strategy they see. Your going to have to do so much marketing to get any new traction and you run the very real risk of conservatives calling Hooters woke and losing a lot of your existing clientele.
  
  I'm confused because I remember them being "family friendly" and always being so... Unless this is a different kind of family friendly
- to Manson’s??

That's only about 30 years too late.
Are they going to stop making shitty food, too?
- Nah, more like 20.

Can anyone explain their ownership relationship? What's the difference of "Hooters of America" vs this guy?
- This is a multinational company that licenses the name hooters but everything is mega corporate and generally not good including service. The original hooters is a separate company and the food quality is much better as well as the service and is doing fine. Neither has anything overtly sexual anymore. My feminist wife who grew up in the Midwest had some kind of notion of what kind of restaurant it was until I took her there and now it's in our regular rotation. That's my first hand experience as a Florida man who lives near the very first hooters but also have been to the corporate ones that's going out of business the are also all over Florida. You can tell which is which because fake hooters doesn't make the ranch in house.