Paywall but here is a snapshot link https://archive.is/pg4RA

"On the side, Mr. Davis pursued an economics doctorate and opened Mr. Yogato, a frozen yogurt shop that offered discounts to customers who answered trivia questions. He joined the board of the Atlas Society, a nonprofit dedicated to the teachings of the libertarian author Ayn Rand."

I just... this cannot be a real human. If Elon is surrounded by people like this, no wonder he believes everyone is a NPC.