Meta brings its anti-scam facial recognition test to the UK “after engaging with regulators”, letting celebrities opt-in “to receive the celeb-bait protection”.
Meta brings its anti-scam facial recognition test to the UK “after engaging with regulators”, letting celebrities opt-in “to receive the celeb-bait protection”.
about.fb.com Testing New Ways to Combat Scams and Help Restore Access to Compromised Accounts | Meta
We’re building on our existing defenses by testing new ways to protect people and make it harder for scammers to deceive others.
- Scammers are relentless and continuously evolve their tactics to try to evade detection, so we’re building on our existing defenses by testing new ways to protect people and make it harder for scammers to deceive others.
- We’re testing the use of facial recognition technology to detect and prevent celeb-bait ads on our platforms.
- We’re also testing this technology as a means for people to verify their identity and regain access to compromised accounts.