The Pentagon also approved funding for content involving YouTube star Jimmy Donaldson, a.k.a. MrBeast, who was slated to lead a humanitarian effort in Puerto Rico.
He and his team figured out the YouTube algorithm. He then took the money and spend it back on production. Because there are no guidelines or regulations of YouTube videos production, he is able to use any ethical or non-ethical tactics. His videos is treated like a high budget movie where every second count.
Companies sees his money and everyone want to get piece of the cacke so he is more visible to demographic outside of his target audience.
He's a bucky little fuck with dead eyes and a forced smile who practices philanthropy for clout, but up until recently you couldn't criticize him because of the philanthropy -- even when pointing out that said philanthropy is weird and immoral when it's only being done for fame and self-promotion. Due to this paradox, he had everyone in a sort of stalemate. Fortunately, a lot has since come out about him being a sociopathic piece of human shit, so now we can kick him while he's down.
I gave his AMZ prime show a chance. After the 3rd self-sacrifice round and a bunch of lame games I couldn't continue. Something about his smile reminds me of this
Things like surviving in a nuclear bunker, surviving stranded on an island appeals to the imagination of kids. The only difference is that he actually* does it.
*As real as a realityshow, but it's a big difference with the usual clickbait.
Beats me. I keep seeing his stupid ass face in search results that are completely unrelated to my search, and the sheer amount of views. I can't even comprehend as to why people watch this ass. At least now it is somewhat known that he's a scumbag. Unsurprisingly & unfortunately it did not seem to have any effect on his popularity.
That's an interesting thing I've observed--we seem to be past "cancel culture" or it only gets credit when a known scoundrel gets de-platformed. We're in the age of too-big-to-fail celebrities. If they have a large enough base, there's unlikely anything they can do to completely lose them or fall that far into obscurity.