Pentagon Approved Funds for MrBeast, Kelly Clarkson, Guy Fieri in 2023
Pentagon Approved Funds for MrBeast, Kelly Clarkson, Guy Fieri in 2023
Shows and content featuring MrBeast, Kelly Clarkson, and Guy Fieri were approved as defense officials sought new ways to recruit young people
For everyone that doesn't bother to read beyond the headline... It's marketing. Trying to appeal to Gen Z by sponsoring celebrities/influencers they like.
Of course it's marketing. They wouldn't pay Kelly Clarkson to invent a new weapons system. The important thing is to know who it is that is collaborating.
No, Kelly Clarkson develops sonic weapons. Mr. Beast does torture and Guy Fieri mustard gas.
I think you mean “propaganda”
Yeah that doesn't make it better
There have been several branches of the US military that have done marketing/recruiting campaigns with youtubers.
It's no different than running recruiting ads on TV or any other media.