'Sonic the Hedgehog' Dodged Every Curveball Thrown at Hollywood to Become a Hit Franchise
'Sonic the Hedgehog' Dodged Every Curveball Thrown at Hollywood to Become a Hit Franchise
Inside the making of the "Sonic the Hedgehog" movie franchise, from Ugly Sonic to the pandemic to strikes, and how it became a box office success.
Do the second and third one have absurd product placement like the first one does? It really took me out of the movie in the first one.
The third one doesn't have too much. About the same as any other movie nowadays.
For the film’s director, Jeff Fowler, there was only one thing to do: win back that trust, and do it fast.
“The fans needed to know that they were being heard, and they needed to hear that from me,” Fowler said about a tweet he sent out just two days after the trailer was released: “The message is loud and clear… you aren’t happy with the design & you want changes. It’s going to happen.”
Why is this so hard for other businesses to understand? Just listen to people and make what they actually want, stop trying to trick them.
I still think they released that terrible trailer on purpose to generate hate and buzz with no intention of that being the final look of sonic.
So Fowler was the one that pushed for an early trailer release. Cool.
It is FANTASTIC that the new Chip and Dale movie brought Ugly Sonic in as a failed-actor convention-hound.
(Caption: a still image from the Chip and Dale Rescue Rangers movie (2022) of the rejected CGI Sonic concept for the movies, in front of a fan convention booth with highly dramatized prints of himself. He's wearing sunglasses high on his head, and a suede jacket, and looks to be in good spirits. He's holding a permanent marker as though offering a signature.)(Also: I don't know how to do actual image captions in Sync for Lemmy.)
“I think it’s a little funny that the work that we’ve done really reflects the message of these films: when you’ve got the right people by your side, and you’re willing to listen to each other and complement each other’s strengths, there’s nothing you can’t accomplish.”
It's a really positive way to view the whole thing and just very wholesome.
Speaking of that movie franchise, I would love to believe that the original ugly Sonic was an intentional thing they did just for that trailer to hype up the movie by spreading it because nothing spreads quicker online anymore than ridicule and hate online. But knowing that it's Paramount, I wouldn't be surprised at all if that was the actual design they were originally going with and thought it would fly.
Similarly I thought it was because they wanted to make it look like they were ready for release alongside detective Pikachu, but since they weren't actually, needed to do something that could look like them being the good guy listening to fan backlash and putting off the movie for that and definitely not because it wasn't finished.
Mmm I love franchise cinema