Apple’s Marketing Executives ‘Detest’ The Idea Of Introducing An Affordable TV Stick-Like Device, But A Report Says It Is Necessary To Expand Its Presence
We can't let the commoners or poor people afford apple, we are way too snooty and elitist to allow such drivel. We require hundreds of billions of dollars to afford our overly excessive lifestyles.
Isn't this what the capitalist system is based on? If you can't compete .... you fail and no one cares because someone else who is more capable steps in to fill the void. Apple isn't special, it's just another business and investors will move to make their money elsewhere.
I love how that Apple executives are portrayed as “detesting” the notion of a price competition.
It makes sense from a margins perspective and from a brand power perspective (people seeing the Apple brand as intro status symbol of sorts), just funny to see alleged capitalists being so repulsed by price competition.
Price competitiveness leads to race to the bottom. Outside of the 90s Apple whole brand has been the exact opposite of race to the bottom. Plus making a cheaper "good enough" device makes it much harder to justify also having the more expensive and profitable device.
Price competitiveness leads to race to the bottom. Outside of the 90s Apple whole brand has been the exact opposite of race to the bottom. Plus making a cheaper “good enough” device makes it much harder to justify also having the more expensive and profitable device.
But isn't that the core of free market thought (the more conceptual variant, not the polemical variant). Thousands of companies fighting for every last minuscule hundredth of a percentage point of margin. Optimal intersection of supply and demand requiring both multiple competing producers and of course hundreds of millions of consumers.
My comment was somewhat glib, I admit. But I do think the framing in the article is interesting.
I can think of like 4 examples of Apple creating an economy product in the last decade. The cult will provide more than enough money to keep Apple afloat, no matter the state of the world or Apple. Or Apple can simply cease selling all products and rely entirely on its coffers for the next full year to reprioritize. I’m sure they’ll find a way to survive.