Apple’s Marketing Executives ‘Detest’ The Idea Of Introducing An Affordable TV Stick-Like Device, But A Report Says It Is Necessary To Expand Its Presence
Apple’s Marketing Executives ‘Detest’ The Idea Of Introducing An Affordable TV Stick-Like Device, But A Report Says It Is Necessary To Expand Its Presence
Apple’s executives are strongly against the idea of launching a ‘cheap’ TV stick, but a report says that it is the only way to gain traction
When their subscription numbers taper, I’m sure they’ll find a way to get over it.
But why would they? They can't put anything meaningful on a tiny device like this that is powered by HDMI. TV+ is available on Smart TVs. What kind of niche audience would this have?
They don't need to limit themselves to HDMI power. They could do like the Chromecast and Fire stick do, and have an external power source for 7.5W or whatever over USB. At that power level, I'm sure Apple could develop or repurpose their existing silicon lineup to be able to make a passively cooled stick design for under $100.
Been asking for this for a while now.
Given how much they've shrunk the Mac mini down, the next Apple TV will either be a surprisingly powerful gaming console in its current form factor, or they'll keep its performance roughly equivalent to how it is now but have it in a far smaller form.
My money would be on the latter. Smaller devices mean more can be shipped for the same cost in less expensive packaging, and that's the Cook Way. They've no real interest in offering 'proper' gaming on ATV, so as long as it can work with 8K signals it'll be powerful enough for what it needs to do.
Yes, please.
I love how that Apple executives are portrayed as "detesting" the notion of a price competitive.
It makes sense from a margins perspective and from a brand power perspective (people seeing the Apple brand as intro status symbol of sorts), just funny to see alleged capitalists being so repulsed by price competition.