I had fun with my daughter doing the Minecraft one, and the Kimmy Schmidt one had its moments, though I gather that's staying. Still, it was very much a solution in search of a problem, and almost certainly more expensive than a comparable linear narrative.
Hehe yeah, we played it once as a family and of course died right away. Almost everyone was done there and accepted that as the end of it... so me and my sister just went and played the rest ourselves.
I get their mentality, choose your own adventure, see where your choices lead and that's the ending you get... makes sense with alot of content like this. But in the case of that specific adventure and the ending they got, it was pretty clear you are supposed to try again, not accept that ending. Ah wells. Consequently they thought it was stupid. And me and my sister loved it.
But this sort of stuff is doomed to fail no matter how good it can be, cuz there is way more of them than there is of us. So it doesn't make enough to justify it's cost. And that is of course the other problem, "money" is the most important thing to too many people right now... good art can't exist when its financial cost needs to be justified.