I mean, the whole “startups are doing x” is really code for “venture dollars have been made available for entrepreneurs to explore x”. Startups these days are chasing fields which have investment dollars, so this means the rich are starting to invest in the tech a little more earnestly
They're are decent people in this world who want things to be better. Sometimes they even have money.
Also, because we can only really see the world as ourselves, we tend to think everyone else thinks like us. So it's very telling when people think everyone else is evil.