If the people won't rise up for the sake of their own children then the only solution is to out spend climate change. Capitalism won't save itself, it will monetize the downfall. So in a way these tech companies are doing exactly what their suppose to but not really what they should.
The problem is people are only going to change their behaviour once the consequences hit them, and with global warming, the consequences won't really hit them until a long time later.
The second problem is the consequences are dramatic. And very hard if not impossible to turn around.
To really get people and companies to change their behaviour, we would need an immediate consequence to behaviour that is bad for the environment.
Bottom line is, some people try, some people don't give a shit, and in the end we will have to deal with it.
I hope governments are watching carefully, we will need to keep a lot of water away from us in the future, and we'll have to deal with the changing climate too.
This is a by-product of modern society (maybe late stage capitalism). We need to be sold a "solution" to a problem. Reducing consumption is not something that can easily be sold hence these carbon capture, recycling plastic "solutions".
Unless someone can make money off of it, reducing emissions is going to be difficult.
Emissions must be cut and new technologies for reversing existing damage must be developed. There's a whole bunch of different things that needs doing, because there is simply no single solution, but using one approach to argue against another is certainly not helping anyone.
The only examples this article gives of irreversible damage:
homes destroyed by hurricanes: clearly and obviously reversible. Build new houses. Fin.
rising sea levels: reversible. Cool the climate, get more glaciers, lower sea levels. Obviously it's more of a "100 years from now" solution, but it's definitely a solution.
My headcanon past 2050 is basically nuclear wasteland. I try and stay optimistic in the moment, but the old faith in humanity gas-tank is running a little empty these days.
Most problems would simply not be a problem if we drastically reduce the human population. Which would not only avoid the issues caused by climate change but also would prevent further increases in pollution and CO2 emissions.
I don't know why the best solution is often the less talked about. Just stop having so many children. We don't have 70% infant mortality rate like we used to, there's no need to have 4 kids to preserve your legacy.
They say scientists are saying this but is it like all scientists, the majority of scientists, a significant or intelligent minority of scientists, or is it just like this one person and because it's an alarm worthy headline it's being amplified?