If you don't retain some kind of actual ownership, they will not be allowed to use terms like "buy" or "purchase" on the store page button. I hope there aren't huge holes in this that allow bad actors to get around it, but I certainly loathe the fact that there's no real way to buy a movie or TV show digitally. Not really.
EDIT: On re-reading it, there may be huge holes in it. Like if they just "clearly tell you" how little you're getting when you buy it, they can still say "buy" and "purchase".
Next: make it so games can't suddenly lose their music license. This is so incredible annoying. I know it's depending on what the publishers negotiated, but it shouldn't be possible to suddenly patch out soundtracks because of a license expire.
Seriously. If I bought GTA before those licenses expired, my download should always have them, even if newer ones do not (which, to be clear, still sucks that that's acceptable).
Some games, like Allen Wake, have been full out removed from sale because of expired music license. There has been other cases some come back later with the music stripped.