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(US) FTC rules creators can no longer buy fake followers or engagement

www.businessinsider.com The FTC is coming after influencers and brands that buy fake followers

The FTC issued a new rule saying creators and brands can't buy fake followers or engagement on accounts they use to make money.

The FTC is coming after influencers and brands that buy fake followers

I'm curious about everyone's thoughts on this. Do we think it will affect Canadian influencers? Maybe not yet, but I'd like to believe it's only a matter of time before a similar law finds its way up north.. and oh man, that day will be DELICIOUS.

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