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Some people can't make a natural looking smile on command. I know because I'm one of them.
Well, don't use one of those people as the model for your marketing campaign.
They probably tried a dozen employees. This was the best.
It was this or shouting at the heavens in a tear-filled rage.
That's why most of these are staged shoots with hired actors. Why would you only use your existing employee pool as models?
Probably to save money.
I suppose we just have to be thankful that they didn't use AI to generate the image.
Tip: Think of sometjing funky next time.
Maybe someone taking them to a town of some sort?
It’s the eyes that give people away. Stand in front of a mirror and practice smiling with your eyes. Your cheeks should raise to the extent that it very slightly closes the outside corners of your eyes. If you smile with your eyes but leave you mouth lax, you have resting smile-face.
Tip: Think of something funny next time.
I'm not a funny person, I can't think of funny things on command