Dungeons & Dragons Publisher Denies Selling Game To Chinese Firm: Here’s What To Know [was: Hasbro Seeks to Sell IP “DND” and Has Had Preliminary Contact with Tencent]
Dungeons & Dragons Publisher Denies Selling Game To Chinese Firm: Here’s What To Know [was: Hasbro Seeks to Sell IP “DND” and Has Had Preliminary Contact with Tencent]
American toy company Hasbro is seeking to sell its well-known IP
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Is that how this kind of thing usually works?
Fire all of the talent that made the brand great and THEN sell the brand?
Wait, I guess it makes sense. Fire everyone, sell to another company, then that company can try to rehire at a reduced salary.
Wait, I guess it makes sense. Fire everyone, sell to another company, then that company can try to rehire at a reduced salary.
Nah. They'll sell in a leveraged buy-out, which will give the shareholders at Hasbro tons of money, cost Tencent nothing, and put the new D&D LLC in tons of debt. Then they'll piecemeal out any IP or assets that can make them any money before letting D&D LLC go bankrupt. See what happened to Toys R' Us for a past example.
ah the toys r us and kb toys model
Can you share some companies that Tencent has done this to?
Fair enough.
The name is all they are after.
Sell the rights to the name to existing smaller companies who will want to buy it.
DnD will never be what it was, but its name will live on.