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I don't get it - did THIS ad cost 10M$ ?
The ad itself? No.
Running the ad in swing state media markets? ✅
Shit. Should have just paid ME 1 million to post on Lemmy.
HEY! YOU! VOTE FOR HARRIS!!!
Money, please!
Money me. Money now.
Oh shit. As a white dude, I'm convinced.
The ads themselves don't cost much. Really, it's just a voiceover of scenes for every political ad. What costs money is getting it in front of voters' eyes.
Lots of money trades hands during election season, and it's all about getting ads in front of influence-able people and getting them to do the thing you want them to do (vote for me!!!!).
I do have my criticisms about the ad. It spends too many seconds articulating the message "White dudes can easily vote for Harris/Walz and you should to save the US from Donald Trump." It should be shorter, IMNSHO. But you'll be surprised at how little money goes to the designers and actors for an ad, compared to the metric fuckton of money that gets put into the pockets of advertisers and media companies.
Haven't thought of it that way! Makes total sense when you put it that way. Thanks
No worries!
Here's a swing state rep explaining it. Sorry for a reddit link but it was this or tiktok
Thank you!