I'll be honest, if I get dementia - I'm not sticking around

1. Sell cheap, good food
2. Develop a national brand/reputation
3. Now that you have a differentiated product that has a good reputation and a brand people are loyal to, raise prices
4. ???
5. Profit

For A) to happen, we need to unionize Amazon. That's gonna be a tall order, but it's one we need to tackle head on.