Everything you need to know about the AI-free social media platform for artists.
Key points:
Cara's Rapid Growth: The app gained 600,000 users in a week
Artists Leaving Instagram: The controversy around Instagram using images to train AI led many artists to seek an alternative
Cara's Features: The app is designed specifically for artists and offers a 'Portfolio' feature. Users can tag fields, mediums, project types, categories, and software used to create their work
While Cara has grown quickly, it is still tiny compared to Instagram's massive user base of two billion.
Glaze Integration: Cara is working on integrating Glaze directly in the app to provide users with an easy way to protect their work from be used by any AI
Artists are mostly not going to figure out the fediverse. There really needs to be some kind of way of accessing it that is more layman friendly if we ever want it to be adopted by non-nerds
Artists are perfectly able to use the fediverse, that is not what is stopping them.
They don't come because they need to be where their fans are. That is why Cara will only be a splash: their niche is artists who place more value on the anti-AI slant than on meeting their audience where it lives. By definition that is not conducive to a lot of organic growth.
It’s really not that complicated and with shit like Threads, companies are introducing the concept to the masses while the enshittification of Instagram and the like will force people to look for alternatives.
We need to welcome people with open arms and not push them away the moment someone has a question about how federation works.
Idk I hear misskey (activitypub micro blogging software, compatible but distinct from mastodon) is really big in Japan, used by lots of artists. lots of Japanese users on bluesky as well
Cara is popular because of it's anti ai stance. They have a detector to not allow ai images to be on the platform. Pixelfed allows it and also lack active users that are not artists.
The main problem with all the alternatives is for me (as a hobby photographer) the lack of models on these platforms. When looking for models, I find them on Instagram and no other platform. As with WhatsApp the majority of "normal" people have decided to use that, so if I'm telling them to contact me on Signal, they shy away from that (and stillI I refuse to use it as much as possible).
So looking at Signal, it's free and very, very close to WhatsApp and yet still people don't want to use that. Getting them to use pixel fed would be much, much harder.