[News] Apple to call its AI feature 'Apple Intelligence' on iPhone, iPad and Mac

….Boooooo!!!

Get off the stage! Booo!!!

I don't know if that's a great idea from a trademark standpoint. That might count as a "descriptive trademark".

https://en.wikipedia.org/wiki/Trademark_distinctiveness

Descriptive marks

A descriptive mark is a term with a dictionary meaning which is used in connection with products or services directly related to that meaning.[5] An example might be Salty used in connection with saltine crackers or anchovies. Such terms are not registrable unless it attains a 'secondary meaning', such that the mark is so distinctive that people associated it with specific brand name in the marketplace.