Older gamers are a growth opportunity for AA(A) publishers – here is how to capture it [23% PCGamers are 55+]
Older gamers are a growth opportunity for AA(A) publishers – here is how to capture it [23% PCGamers are 55+]
The days of gaming as a hobby only for young people are clearly over. Unlike in the past, gamers are now sticking with console and PC games into adulthood and old age. Consumers aged 55+ account for almost...
Soon we’ll hear about“graymers”
Can't wait for when I'll be in a retirement home grinding WoW all day (yes, WoW will still be around).
If this direction gets momentum, I'd expect nostalgia-bait classic "reboot" flooding the market as much as current franchise milking. Am I too pessimistic?
I mean, they are already put out a lot of games from older franchises that are over 25 years old.
bomberman - 1983
Elite Dangerous - 1984
Dragon Quest - 1986
Zelda - 1986
Megami Tensi/Persona - 1987
Wasteland - 1988
Prince of Persia - 1989
Fire Emblem - 1990
Civ - 1991
Sonic - 1991
Mortal Combat - 1992
Doom - 1993
Marathon/Halo - 1994
Warcraft - 1994
Fallout - 1997
Balder's gate - 1998And things like the FF remakes seem like they are aimed at older gamers.
I don't understand why this isn't discussed more openly by studios and publishers. Instead, they all seem to be trying to milk more money from the teets of and gen z gamers who are worried about things like buying a home or even paying for groceries. They keep driving more games to live service, or paid DLCs that 20 years ago would have been part of the base game or free updates. Why not go for a new market instead of fighting over the little money that most younger gamers have to spend?
fighting over the little money that most younger gamers have to spend
That's where the money is tho. Presents, pocket money, paychecks that don't need to go to rent and utilities. Everything I had I put into games when I was a kid. Sure I do have more money now, but I also have exponentially more bills to pay. My dad is retired and is pirating left and right cuz he can't afford gaming. Also, kids don't inform themselves before buying. They're much more prone to ads, social pressure, etc... Adults don't care if a game is 5 years old, which incidentally can be bought for a fraction of the initial price.
haha exploit everyone always it's the western way
...instead of the more respectable, non western, way of "just forget that people until they die"?
Don't expect the AAA industry to do anything else than the usual CoD and Fortnite for children... but honestly, I hope the indie market to catch up this promising share of elderly gamers and making interesting products that catch their attention. If things go well, it mean that even I (also " you" and everybody else playing videogames) will have fresh deliver in gaming-adventure experience even as may grow older.
Hold on, there. That's a bit presumptuous. The west is a bit unique, in that everything needs to be "liberalised" (or privatised), and at the end of that chain is usually a ton of consultancy fees and subpar living conditions for grandma.
My family decided outright not to leave great grandma at the tender mercies of the local old folks home, and I get told by various non-westerners that we treat our old like shit. Some Kenyans say outright that we should be ashamed.
(Incoming political rant, you may ignore.)
!But then again, boomers did help to foster the authoritarian geopolitical stance of the US, France and the UK, which ultimately has lead to debt traps for entire countries and the CIA overthrowing governments like it's a sport. Y'know, the capitalists who gladly exported manufacturing and fabrication to communist China so they could utilise slavery to build their economy, the very same "neo-liberal" or "classical liberal" (i.e "extra nationalism in my bowl, please") nutbags who are now harping on about bringing fabrication and manufacturing home again, despite the fact that they are also anti-protectionism... I hope they mean they want to leave slavery behind, but I doubt it, because the cognitive dissonance is just to fucking high. Perhaps it is in some ways selv deserved, but rich boomers get it easy, while poor boomers get to suffer. !<
In any case, millennial grandma's and grandad's will get to enjoy similar psy-ops that grandma and granddads get today, in that they'll be blasted with political propaganda so they'll vote "correctly", using fear of the foreign and traditionalism as a prod to shake an aging individuals existentialism. Y'know, exploiting the hell out of old people. Maybe even have digital tithing. The AI Preacher can bless your match for one $5,99.
Gaming companies need to put way more focus into accessibility. I'm going to be grinding through my backlog until I have a foot in the ground, and I'm not gonna have lightning quick reflexes forever (and apparently, neither do a good quarter of PC gamers).