REV'IT! and Zero Join Forces For “Electric Motorcycle Riding Gear”

The headline is wonky -- as usual. The TLDR is a collab to produce "street and urban-focused aesthetic", rather than riding gear which is somehow specific to electric motorbikes.

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Why do editors insist on such faulty headlines? Street-inspired gear is already a gaping hole in the market which would already draw clicks and eyeballs for an existing motorbike-oriented audience. I can understand that perhaps electric motorbike riders are more likely to be in/around cities, but it's a disservice to urban non-electric riders who might be looking for a look that's not entirely utilitarian. Don't gild the lily!

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