That's in Italy (Milan) and it is due to lack of public funds to pay for monument restoration.
It still sucks, but I guess it's better than letting monuments crumble.
This monument was paid by indulgences. ADs on top of it are free money for the church they can spend brainwashing people into their cult.
if i had to choose I would let it crumble.
I'm not sure it is better
Religious monuments in italy are owned by the catholic church. If they are in need of money perhaps the pope could sell same of their golden gauntlets or their apartments in london
https://en.wikipedia.org/wiki/Banco_Ambrosiano
The italian goverment doesn't lack money either, politicians just raised their salary.
The really essence of this building is to be an AD for the church, which by the time it was build was a state with an army.
Yeah, the whole thing is a monument to evil men exploiting the locals.
The amount the Italian government makes in taxes should EASILY cover any restoration. I think the correct term you are looking for is economic mismanagement.
Or the Municipality of Milan, which is from an opposition party and in continuous struggle with the central government (and the regional one).
Seems more like a bad photoshop to me.
That's probably because the ad isn't actually on the facade of the building. It's on the scaffolding put up against the facade while restorations take place. They put an image of the building itself on the scaffolding canvas, and then put a screen in front of that.
Who on earth chose to build a church behind this beautiful Samsung™ 4K screen?
I don't know if after building a 4K screen, a church like that could ever be built.
umm, you need something to mount the giant screen, don't you? So might as well have some class while you're at it.
The church is under construction. What you see behind the ad is a printed photo of what the church will look like, it is not actual architecture.
This is like a poster on the wood walls they place around construction sites, it's fine.
*restoration
We're aware of that, it's the popup advert that we can't click to close that's depressing :-/
Oh wow, that's a really weird thing to put on a church. I mean, I like ladies, but I'd never put giant pictures of them up on a building as a permanent installment. To each their own, I guess.
How utterly revolting. I get peoples comments about religion, but that doesn't somehow remove the fact that this is a beautiful piece of architecture being marred by a disgusting shitty advert.
Agreed. What's even the point of arguing in favor of the cultural legacy of a given religion in shaping a city's architectural history if they pull shit like this?
It does convey the (accurate) message that money is more important to the church than its message or its congregation.
Tax the churches now!
This is definitely scaffolding erected to facilitate repairs. Of all use cases for advertising, I cannot possibly complain about this one as it seems to be funding the repairs and the ugly scaffolding is being camouflaged by the dressing that mimics the underlying surface. Yeah, its always gonna suck to a certain degree to see ads plastered on a landmark like this, but if it's only temporary during repairs and helps maintain the building then I'm all for it.
Oh great……. CONTEXT. NOW what am I supposed to do with all of this boiling rage?
Ask why a historical monument has to rely on advertising dollars to be repaired. Why the kinds of organisations that would put a garish ad billboard over the top are the ones with all the power in our society.
Just because the billboard is funding repairs doesn't mean it's good. It's emblematic of how much is being hoarded by capitalists.
Saw something similar when I was in Paris at the Louvre last fall. I couldn't believe my eyes at first. As if the tourist masses (myself not excluded, sadly) weren't bad enough.
I didnt even notice that they even completely covered the wall in a fake facade at first. Like "oh we wanna protect the look of this beautiful monument" but also "here look at this advertisement!"
Notice how not a single person down below gives one single flying fuck about the ad. Next they'll try to smack you in the face with an add on a fly swater just to get your attention. And big boobs on the fly swater probably.
🌎🧑🚀Is nothing sacred?🔫🧑🚀Never was.
God those are some ugly fucking glasses.
When I'd only seen the thumbnail and not the whole pic, I thought the title was talking about stupid glasses.
Hmm let's go see some interesting architecture.. oh shoot I forgot i need to buy stuff I don't need. Thanks samsung.
Do you think people raging over pictures of it on socmed are part of the appeal to marketers?
I'm not a fan of evil capitalists, but I think I'd take even them over organised religion, which is at best just a protection racket / cult of control.
which is at best just a protection racket / cult of control.
And capitalism isn't this because.... ?
Religion indoctrinates you into replacing reason with faith in your earliest formative years, when you don't have the tools to realize what they're doing to you, which I think accounts for the cult of control thing.
Not sure I'd take them over religion though, given that capitalism is on the tracks to destroy our actual ecosystem. I'm going to be a centrist on this issue and claim that both suck. Very brave, I know.
Pretty cool glasses though
My grandma would love it
Ladies take note - these glasses look cool on a supermodel
There is a 99% chance they will make you look like a blind pensioner
