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EA boss thinks ads in triple-A games would be 'meaningful' growth driver

www.gamedeveloper.com EA boss thinks ads in triple-A games would be 'meaningful' growth driver

Wilson wants EA to be 'thoughtful' with how it puts ads in its games, but can that be done when ads are already interruptive?

EA boss thinks ads in triple-A games would be 'meaningful' growth driver

What could help triple-A games get even bigger right now? According to EA CEO Andrew Wilson, the answer lies in ads.

During a recent earnings call Q&A, Wilson was asked by an analyst about "dynamic ad insertion" in triple-A titles as a means of revenue. While he thinks it's "still early" for that, he noted its potential as a "meaningful driver of growth" for the publisher.

In fact, internal teams at EA are already exploring "very thoughtful [ad] implentations," Wilson revealed. For him, the important thing is to build up communities in games, then figure out how ads are potential growth drivers.

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