Uff, 8 million dollars. Wow, that will surely teach Amazon to be better next time. Ah, sorry, they already made as much in profit as I was typing this. No need to change then, keep being true to yourself, Amazon!
Maybe it being used rarely actually made this fine possible?
I could see how with larger market share a company like Amazon would assert more influence on politicians and institutions to not persecute such behavior.
Like for example Ireland trying their hardest not to collect taxes from the likes of apple.