12mo ago

EA Hopes to Use Generative AI to Drive Monetization and Make Development 30% More Efficient

techraptor.net EA Hopes to Use Generative AI to Drive Monetization and Make Development 30% More Efficient

Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.

TechTakes @awful.systems

David Gerard @awful.systems

12mo ago

"we have 700m people in our network. We think it's not unreasonable to at least get 50% more people as a result of personalization, culturalization, deeper, more immersive experiences." EA exec on AI

techraptor.net /gaming/news/ea-hopes-to-use-generative-ai-to-drive-more-monetization-and-make-development-30-more

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PC Gaming @lemmy.ca

alessandro @lemmy.ca

12mo ago

EA Hopes to Use Generative AI to Drive Monetization and Make Development 30% More Efficient

techraptor.net /gaming/news/ea-hopes-to-use-generative-ai-to-drive-more-monetization-and-make-development-30-more

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4 comments

EA: we are going to continue making garbage and you can't stop us!
- Gamers: We are here just to make fun of you, not stop you.

Of fucking course they do. Why else would they shitcan 5% of their employees. I'd be shocked if Epic, Sony and Microsoft aren't doing the exact same thing: fire your creative employees and replace them with a LLM that can churn out Gaming Content that's easy to monetize. Goodbye original game ideas and hello live service cash grabs.
- And it will backfire spectacularly. Just look at Suicide Squad and The Avengers. And that actually had creative people working on them.