How did Lemmy.world become more popular than Lemmy.ml?

I don't understand how Lemmy.world developers managed to surpass both Lemmy.ml and Beehaw.org instances in user activity.

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lemmy.ml really lagged in the early days and the first post on lemmy.world was /u/Ruud bragging about new hardware and how it’s all running smoothly with the influx
- This was my reasoning. Sounded like .ml was having trouble and lemmy.world was advertising their upgraded server and seemed to working good so it's what I went with.

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