One of the articles I read said they wanted to make it up to her by letting her do some of their other events. She cancelled other orders, got staff working long hours, and bought a shit ton of ingredients so she could make 4000 pies for them, and they just said "Never mind" like it's no big deal.
I'm not sure she really did. This is very preliminary, but an invoice was exchanged and an agreement made. That should be plenty in this case. I'm not a lawyer, but this sounds like a pretty straightforward call for estoppel.
But she probably wasn't prepared to send a lawsuit their way. Going to the media might have seemed to her more beneficial. Or she just didn't know that she was on firm ground for a suit.
Sounds an awful lot like detrimental reliance to me…
Why is this getting downvoted?
Detrimental reliance is the legal principle that would allow the bakery to recover damages from Tesla. In summary: "You promised to pay me for this, and I acted accordingly, but you didn't follow through, so pay up."