Privacy @lemmy.ml strawberry @kbin.run 9 mo. ago

who pays for clicked ads?

I just switched from ubo to adnaseam, and I'm wondering who's wallet is getting hurt by those ads "I" click? the ad company? does the site then make money? if the sites make money, can I choose where I click? I'd like to not give sites I don't agree with anything, but certain news sited I would

thanks :)

18 comments

The announcer (the enterprise on the ad) pays to the advertising platform (for example Google) which gives a small amount to the site displaying the ad.
- so by clicking I'm making google pay the site?
  
  You make whomever is advertising via Google pay both Google and the website.
  
  Yes, I think that's how it works. The company who hired the ad space pays google, google pays the site that had the ad banner.
  
  If you use ecosia instead of Google for search results, you can plant trees instead
You mostly hurt the owner of the website displaying the ad, if their platform depends on it.

Both the ad distributor (Google, Facebook,etc) and the business advertising are generally not affected because ads not shown aren't paid for. Advertisers pay per 1000 impressions (views, clicks, etc), so if an ad doesn't even load, it does not count as an impression and therefore the ad distributor doesn't charge for that impression.
- Adnauseum does load the ad, and clicks some of them.
  
  I see, I was unfamiliar with adnauseam. In those cases then, in theory, you're harming all the interested parties.
- distrubuter charges? I thought they paid to be on the site? what?
  
  More or less. Adnauseam could potentially be better for bloggers than UBo, but it really depends on how Google, Facebook, Bing interpret those "fake" clicks. If Facebook/Google can identify these clicks, they could make the choice of charging the advertiser regardless (and pay the blogger), OR exclude that impression (meaning the blogger doesn't get paid), OR, if they identify a particular blog attracts more adnauseam users than usual (perhaps a privacy/security-related blog), they could exclude the blog from their ad programs entirely. Please understand this is all highly speculative because we don't really know how these platforms treat fake clicks, if they are even aware of them at all, and so on.
  
  I expanded further on how online advertising works on another thread in this post, if you'd be like to read it.

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